They share posts on a wide range of topics with a vast variety of diverse Instagrammers. The critical thing about the leading Instagram meme accounts is that they are general. Meme Accounts Are Less Niche and More General than Most Influencer Accounts This can even lead to “memes within memes.” If the image is particularly memorable, people may use it in multiple memes – merely changing the caption each time. People often tag friends who they believe will enjoy the meme – whether they subscribe to the original Instagram account or not. Memes are shared much more than typical Instagram or other social media posts. If you can work with an influencer to somehow incorporate your message into a meme, without it looking like a deliberate promotion, then you have the ideal situation. In these days of busy people with short attention spans, brevity is valued. It doesn’t take much effort from an Instagrammer to view/read/watch the meme and understand its message. This is partly because they are easy to consume. They have as many followers as leading influencers in many popular niches. The number of people following these Instagram meme accounts is quite astonishing. The majority of people who spend time on Instagram, Facebook, Twitter or other social media networks share a range of meme posts – even serious B2B Instagrammers on occasion. Most influencers, recognizing this, include a range of meme posts amongst the posts they share. People almost instinctively share funny images, GIFs, and short videos, especially when they include some pithy or culturally-relevant caption. Meme accounts are some of the most popular on Instagram. Why are Instagram Meme Accounts Becoming Extremely Effective as IM Tools? However, it still plays to a non-PC, young audience. These include topics like drinking, gaming, sports, cars, and chasing after girls.Īs support for the account has grown, though, it has become less lad-focused, catering to a broader range of tastes. They share memes that the typical young male (“lad”) enjoys.
While many of the Instagram meme accounts featured here cater predominantly for a female audience, has a very different target market. It’s that publishes about 10 short video memes each day, with a particular focus on kids and animals doing something funny. Their owners say it’s a new way to gain followers on a crowded platform.” That article quotes Jack Wagner, a Los Angeles–based director, who says “People go private because they get more followers when a follower sends a post to their friends and that person has to follow the account in order to see. As the Atlantic writes, “More meme accounts are going private. In fact, this appears to be one of 2018’s greatest Instagram trends. All you have to do is click on the blue Follow button, and before long they will give you access to their memes.
It makes a point of posting funny content multiple times per day.Īt the time of writing, is set as a private account.
It encourages people to follow for the funniest videos and memes. If you are offended by swearing, you should probably avoid the next section of this post.įollowers: 16.6 is highly popular. Instagrammers often continue this irreverence when they name their Instagram meme accounts. This means that many favorite memes have the potential to offend some people. Internet memes tend to be irreverent and fun. And except perhaps for firms specializing in serious B2B, you should include some memes in your influencer marketing. If you want your material to perform better, you should share memes. Does that mean the reason you share videos featuring your clumsy cat is to benefit future generations?ĭespite the looser social media definition of memes we now use, you can’t get away from their importance. Richard Dawkins created the term, with the concept that a meme was an idea passed on from one generation to another. Like it or not, there is a good reason why your Instagram feed is filled up with pictures of funny cats cute kids, and motivational quotes.Īccording to the Collins English dictionary, a meme is “something such as a video, picture, or phrase that a lot of people send to each other on the internet.” That is a very general definition, but it describes memes well. Although so-called “serious” people may deride memes, that they are an essential part of modern social media.
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